Mon, 30 Jan 2023

NEW YORK CITY, New York: Just-released sales results show U.S. consumers spent a record $9.12 billion in online purchases during this Black Friday sales holiday.

Observers note that consumers were clearly lured to online purchases by steep discounts on many ranges of products.

Online consumer spending increased 2.3 percent on Black Friday, according to Adobe Inc's data and insights arm Adobe Analytics.

Adobe attributed this increase to consumers waiting to make purchases on Black Friday, even though sales began as early as October.

Adobe had earlier forecast Black Friday sales to rise only 1 percent.

Industry observers had anticipated that in-store shopping would be heavy on Black Friday after consumers had been locked down for the past two Thanksgiving holidays.

However, Black Friday morning saw fewer in-store shoppers than usual, with rain throughout the United States possibly contributing to the slowdown.

Of note, Americans set a new record for purchases using smartphones on Black Friday.

Data from Adobe reported that 48 percent of all digital shopping on Black Friday was attributed to purchases using smartphones.

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